Real Estate Information & Articles

Every good sales pitch contains several vital ingredients. And your postcard mailing for your real investing venture is no different. Every successful marketer uses a very simple – but highly effective — formula for keeping him headed in the proper direction in his copy.

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This is without a doubt the most overlooked rule in copywriting strategy. And even as a real estate investor about to embark on a postcard campaign, you should keep this uppermost in your mind.

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Can\’t find the right word to say on your message in your real estate postcard marketing campaign? Are you thinking with a blank word processing screen opened right now?

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Just turn on the tv or pick up a paper and it\’s nothing but gloom and doom. Rising unemployment, sinking property values, foreclosure rates skyrocketing, banks going bust, poor earnings by just about every company and the list goes on. Investors are scrambling to find a place to put their money that\’s safe and provides a decent return. Not an easy job in today\’s economy.

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Do you know what WIIFM stands for? It\’s not the latest internet radio. It\’s actually an acronym for a direct marketing principle that every good real investor should be aware of. WIIFM means What\’s In It For Me? This is the first question that your customer will ask upon receiving your postcard. You should be able to grab their attention, or else, your postcard will end up in the garbage bin.

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The 1031 Exchange process starts with your CPA or accountant. The discussion should include the amount of taxes owed if you sold the property outright. The adjusted basis would be determined, and based on this adjusted basis, you can determine what the \”normal\” capital gains tax liability would be. Also, you can determine the amount of taxes that would be due to depreciation recapture. This depreciation recapture is currently taxed at a maximum rate of 25%. The capital gains that are attributed to depreciation are taxed at a higher rate.

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The decision to utilize the benefits of a 1031 Exchange can be determined with the help of your CPA or Accountant. They will determine for you how much taxes you would pay in selling your property outright. This determination will be based on your adjusted basis in your property and the normal capital gains liability that would occur. Your CPA will help you determine the amount of taxes that would be due to depreciation recapture, which is currently taxed at a maximum rate of 25%. This tax rate is higher than the portion attributed to depreciation.

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If your home is on the verge of foreclosure or you fear the chance of it, you certainly will do any possible means to save it. But the problem is how you will do it? The first step, is going to your lender and asking for help.

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One of the most common bits of information the Real estate investors always ask each other is \”What tricks of the trade or inside tidbits can you share with me??\” I always answer this question with a question…\”What tools do you have in your investment toolbox?\”

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Is there really a fast way to build wealth and to do it from home. Based on my observations, there is strategy, that is worth mentioning. That strategy is to buy cheap land and sell it for quick immediate profits. This is something that is not only for those with tons of cash. The little guy can also get involved. Most people can start with $100 to $500 and scale things up as they go. When you buy low and sell high and do it quickly, you have a good financial vehicle.

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