Over the last 10 years the real estate business has seen big changes through the use of the internet. Starting with text ads and images, Realtors quickly turned to 360 virtual tours and slide shows to increase the value of their listings in directories and on websites. Understand that video has even more impact than all the other promotions combined.
Most potential clients and Realtor utilize the web to search for commercial properties, single-family homes or even vacant lots. Still most internet sites offer only pictures and text to present a specific property. Even though a picture can give you a glimpse of a property, a video can do so much more.
Video tours are a must today on the internet. There are different strategies that you can apply in a video. You can show a house, you can show a Realtor showing a house and you can show a Realtor presenting himself, his company or his professional attitude.
Creating videos and syndicating them is not a rocket science anymore. There are many different free hosting websites like YouTube that will let you upload videos, create channels etc. so you can get a lot of exposure. If you would rather just sell houses, then you can have a company like TopSeekInc.com do the job for you.
Even editing you own videos has become fairly easy with new software programs available on the internet. Starting with programs like Microsoft Movie Maker or Mac’s iMovie can get you going with your first edits. You can include your phone number and website url inside the video to make it easier for people to come to your website or contact you. A simple HD camera like the Flip will make it easy for you to shoot and even quickly edit a video.
I always say that if you don’t do online videos, your competitors will do and so you will always lag behind. There is still a window of opportunity for video contents, especially in the local markets, so if you spent your last 5 years solely on paid advertising, you will probably need the extra traffic from online videos.
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