Do you find it so exhausting preparing your real estate postcard marketing materials? Let me share with you a useful advice on how to make your postcard mailing a lot simpler.
The most common problem we encounter when writing our real estate marketing copy is how to properly relay our thoughts to written words. Sometimes even if we already have an idea about the message we want to tell our potential customers, we still find it hard to translate them into proper order. It is therefore recommended that you begin the process by simply writing down your ideas. Afterwards, you can just arrange them in the right order.
You can simply start by writing your copy while keeping in mind the AIDA formula which stands for Attention, Interest, Desire, and Action. Make sure that you capture the attention of your customers right away by stating your services in an attractive way. Inform them about customer benefits and provide all the answers you think your potential customers have in mind.
Make sure to include sub-headlines in your real estate direct mail. And when you are satisfied with the completeness of the content, print a copy.
Take your printed copy and use your scissors to cut it into different pieces of paragraphs. Make sure to include the subheads in each paragraph piece.
Now read through these again. And now that these are separate pieces of paper, decide if you want to keep these paragraphs in the same order. You may decide that you’ve mentioned your offer to early in your letter. Take that paragraph and others dealing with the offer and place them behind others.
The idea is to put these paragraphs into an order from first to last that will create a complete postcard mailing for you. Once you have every paragraph and subhead in its proper order, rearrange them on your original document in the computer.
No, you’re not quite done yet. Your next step is to re-read this copy again. Decide if you need to create any transitional sentences to make the copy flow better. You may even decide you need to rewrite a sentence or a whole paragraph. You may even decide you need to punch it up some with more action-oriented verbs. A few well placed exclamation points, even a couple of interjections that create excitement.
The end result basically lies in your hands. You decide how many times you have to repeat the process until you come up with a flawless copy. Creating your postcard mailing will be over before you even know it.
What at one time appeared to be an overwhelming task and simply out of your grasp is now tamed and brought under control. Don’t you wish everything worked like that?
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